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— Case Study2026

Digital Transformation
for a Dental Clinic

Website, content management, session intelligence, and AI-powered patient engagement for ArtSmiles Cosmetic Dentistry in Southport, Gold Coast.

The challenge

More than a website: one panel to run the clinic.

ArtSmiles needed a fast turnaround and, more than that, a way to bring the operation together. Patient questions came in at all hours, content was spread across tools, and post-consultation paperwork took real clinical time. The goal: a single panel the team controls, from site content to clinical documentation, cutting manual admin and consolidating the clinic's day-to-day tools.

What we built

ArtSmiles is a premium cosmetic, implant, and general dentistry clinic in Southport, Gold Coast. We transformed their digital presence: a 50+ page marketing site optimised for local SEO, a private content management system, a studio of AI agents handling patient enquiries around the clock, and a session intelligence tool that turns consultations into structured clinical records.

A 50+ page site built to rank and convert

The new site covers every service category — cosmetic, implants, periodontal, and general dentistry — with a three-level URL structure designed for local SEO. Each treatment page follows a consistent layout: overview, procedure steps, before/after gallery, FAQ, and a lead capture form. Built with Next.js 16 and deployed on Vercel.

  • Full website with 50+ pages across 4 service categories
  • Online booking integration
  • Before & after gallery per treatment
  • Blog & content management
  • Local SEO — geo-tagged for Southport, Gold Coast
  • Google Analytics & Google Ads integration
  • Zoho SalesIQ live chat
→ artsmiles.com.au
Results

Hours to minutes

Real-time transcription and AI draft the quote, clinical note, and prevention instructions straight from the consultation, cutting post-consult admin from hours to minutes.

Agents the clinic controls

A no-code studio lets the team build and tune its own AI agents (marketing, clinical docs, lead concierge) without a developer.

One panel, not many tools

Content, clinical documentation, agents, and leads live in a single panel the team controls, on the way to retiring the CRM.

A site that works for the clinic

A fast, modern marketing site, with pages managed from the panel's CMS and built for local SEO.

What's next

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