Digital Transformation
for a Dental Clinic
Website, content management, session intelligence, and AI-powered patient engagement for ArtSmiles Cosmetic Dentistry in Southport, Gold Coast.
More than a website: one panel to run the clinic.
ArtSmiles needed a fast turnaround and, more than that, a way to bring the operation together. Patient questions came in at all hours, content was spread across tools, and post-consultation paperwork took real clinical time. The goal: a single panel the team controls, from site content to clinical documentation, cutting manual admin and consolidating the clinic's day-to-day tools.
ArtSmiles is a premium cosmetic, implant, and general dentistry clinic in Southport, Gold Coast. We transformed their digital presence — a 50+ page marketing site optimised for local SEO, a private content management system, a studio of AI agents handling patient enquiries around the clock, and a session intelligence tool that turns consultations into structured clinical records.
Website
50+ page marketing site across cosmetic, implants, periodontal, and general dentistry — structured for local SEO and built to convert.
Admin Panel
Private CMS for the clinic team — rich text editing, media management, role-based access, and SEO controls.
AI Agents
Multiple AI agents handling patient interactions across channels — plus a no-code studio where the clinic edits and tunes each one without a developer.
Session Intelligence
In-browser session recording and transcription — clinical reports and treatment quotes generated automatically from each consultation.
A 50+ page site built to rank and convert
The new site covers every service category — cosmetic, implants, periodontal, and general dentistry — with a three-level URL structure designed for local SEO. Each treatment page follows a consistent layout: overview, procedure steps, before/after gallery, FAQ, and a lead capture form. Built with Next.js 16 and deployed on Vercel.
- Full website with 50+ pages across 4 service categories
- Online booking integration
- Before & after gallery per treatment
- Blog & content management
- Local SEO — geo-tagged for Southport, Gold Coast
- Google Analytics & Google Ads integration
- Zoho SalesIQ live chat
A private CMS built for the clinic team
The admin dashboard gives the ArtSmiles team full control over blog posts, service content, and media — without touching code. Powered by a rich Tiptap editor, Cloudinary for image hosting, and a PostgreSQL database. Role-based access and two-factor authentication keep it secure.
- Rich text editor (Tiptap) with images, tables, embeds
- Cloudinary media library
- Role-based access — Admin and Operations
- Two-factor authentication
- Audit log for all user actions
- SEO metadata editor per article
A studio of AI agents the clinic runs itself
ArtSmiles runs multiple AI agents for patient interactions, plus a no-code studio where the clinic team creates, edits, and tunes each one. Prompts, knowledge, and behaviour can all be changed in minutes, without a developer. Every agent is grounded in ArtSmiles' service catalogue, pricing, and policies, with session memory so patients never have to repeat themselves.
Multiple agents
Several specialised agents — each with its own role, channel, and personality, not a single bot.
No-code studio
The clinic creates, edits, and tunes every agent from a visual studio — prompts, knowledge, and behaviour — without a developer.
Knowledge base
Every agent is grounded in ArtSmiles' catalogue, pricing, and clinic policies.
Conversation memory
Session memory per patient — context carries through the conversation, no repeated questions.
Booking paths
Routes patients to phone, online booking, or virtual consultation depending on need.
Channel-safe replies
Replies respect each platform's limits and filter out noise across Instagram, Facebook, and more.
Session recording, transcription, and clinical records — automated
The ArtSmiles team needed a faster way to document patient consultations. We built a session intelligence tool that records audio in-browser, transcribes it automatically, and generates structured clinical reports from each appointment. Treatment quotes are drafted from session notes — reducing post-consultation admin from hours to minutes. All records are linked to the patient timeline and accessible by the right team members only.
In-browser recording
Audio captured directly during the consultation — no extra hardware or apps required.
Auto transcription
Session audio converted to structured, readable text via AI — ready in seconds.
Clinical reports
Formatted clinical reports generated from the transcription with a single click.
Treatment quotes
Draft quotes pulled automatically from session notes and the clinic's pricing data.
Session history
Full timeline of consultations per patient — searchable and always up to date.
Role-based access
Clinical and admin staff each see only the data relevant to their role.
Hours to minutes
Real-time transcription and AI draft the quote, clinical note, and prevention instructions straight from the consultation, cutting post-consult admin from hours to minutes.
Agents the clinic controls
A no-code studio lets the team build and tune its own AI agents (marketing, clinical docs, lead concierge) without a developer.
One panel, not many tools
Content, clinical documentation, agents, and leads live in a single panel the team controls, on the way to retiring the CRM.
A site that works for the clinic
A fast, modern marketing site, with pages managed from the panel's CMS and built for local SEO.