Digital Transformation
for a Dental Clinic
Website, content management, session intelligence, and AI-powered patient engagement for ArtSmiles Cosmetic Dentistry in Southport, Gold Coast.
More than a website: one panel to run the clinic.
ArtSmiles needed a fast turnaround and, more than that, a way to bring the operation together. Patient questions came in at all hours, content was spread across tools, and post-consultation paperwork took real clinical time. The goal: a single panel the team controls, from site content to clinical documentation, cutting manual admin and consolidating the clinic's day-to-day tools.
ArtSmiles is a premium cosmetic, implant, and general dentistry clinic in Southport, Gold Coast. We transformed their digital presence: a 50+ page marketing site optimised for local SEO, a private panel split into workspaces, a studio of AI agents for patient enquiries, clinical documents and marketing, a session intelligence tool that turns consultations into structured clinical records, and a patient portal where consents and contracts are signed without paper.
A 50+ page site built to rank and convert
The new site covers every service category (cosmetic, implants, periodontal, and general dentistry), with a three-level URL structure designed for local SEO. Each treatment page follows a consistent layout: overview, procedure steps, before/after gallery, FAQ, and a lead capture form. Built with Next.js 16 and deployed on Vercel.
50+ pages
Across four service categories.
AI agent on the site
The Digital Concierge answers from the clinic's knowledge base and steers towards booking.
Online booking
Wired into the clinic's online booking.
Before and after
A gallery for each treatment.
Blog
Articles managed from the clinic's own panel.
Local SEO
Geo-targeted for Southport, Gold Coast.
Analytics and ads
Google Analytics and Google Ads connected.
Hours to minutes
Real-time transcription and AI draft the quote, clinical note, and prevention instructions straight from the consultation, cutting post-consult admin from hours to minutes.
Agents the clinic controls
A no-code studio lets the team build and tune its own AI agents (marketing, clinical docs, lead concierge) without a developer.
One panel, not many tools
Content, clinical documentation, agents, and leads live in a single panel the team controls, on the way to retiring the CRM.
A site that works for the clinic
A fast, modern marketing site, with pages managed from the panel itself and built for local SEO.
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