Website, Panel & AI
for a Real Estate Agency
The search the agency had asked for, a panel for the team and its brokers, and AI inside the listing form, for Ideal Imóveis in Alto da Lapa, São Paulo.
The whole catalogue in the agency's hands.
Ideal Imóveis wanted a site and a system of its own. Buyers needed to search by price range, brokers needed to add and publish listings without relying on a third party, and the owner's contact had to stay on file even with the property off the market. The goal: a site and a panel the agency controls, from the listing form to the live ad, for less than the off-the-shelf system it was paying for.
Two separate systems that work as one: the public site, fast and built to be found on Google, and the panel where the Ideal team adds, publishes and follows up on everything. When a property is published, edited or taken down in the panel, the site updates on its own, right away.
The search they asked for, lowest price first
On the home page, the search takes a city, several neighbourhoods at once, a type, a price and a code. The catalogue adds every filter: a price range with a minimum and a maximum, bedrooms, bathrooms, parking and area, sorted by the lowest price, the highest or the newest. Each property page brings a full-screen gallery with video, details with icons, payment terms, amenities, a neighbourhood map and an "About the neighbourhood" text, then the enquiry form, WhatsApp and similar properties.
Search by price range
Minimum and maximum, several neighbourhoods at once, and the lowest price first.
Searches that can be shared
The filters live in the link, so a search goes out ready to someone else.
Favourites with no sign-up
A heart on every listing and a list that goes out by link or WhatsApp.
Laid out for the phone
On a phone the price comes first, favourite and share are icons, and the contact form closes the page.
Agency details from the panel
WhatsApp, address, opening hours and social links change without asking a developer.
The first request, delivered
A simple search, with a full price range and the lowest price first.
Site and panel in step
Published in the panel, live on the site. A contact request on the site, an alert in the panel.
Costs less than off-the-shelf
A system of its own that costs less than the platform the agency was paying for. Even the AI comes cheap: it writes each neighbourhood once, shows what it cost and never runs on its own.
Built for the agency's day
Brokers carry the panel on their phones, owners' contacts stay protected, and required fields prepare every listing for the portals.
04 — Other cases