Openings for Q4 2026
BWM
— Case Study2026

A Fintech Platform
for Dental Practices

Website, admin panel, core app maintenance, and on-demand support for SmilePass, a B2B membership and billing platform for dental practices across Australia.

The challenge

A live billing platform that can't afford downtime.

SmilePass processes memberships and payments for multiple clinics, so reliability is everything. The platform was already live and growing; what it needed was a modern marketing site, a safe way to ship changes without risking real billing, and a partner to maintain and evolve it.

What we deliver

SmilePass is a B2B fintech for Australian dental practices. It lets clinics offer membership plans, payment plans, and patient billing, with payments and invoicing handled behind the scenes. We're the development partner behind it: we rebuilt the marketing site, run the internal admin panel, maintain the core billing application, and provide on-demand support across the whole stack.

A fast, modern marketing site

We built SmilePass a fast, modern marketing site. The product range is organised into clear solution hubs (membership plans, payment plans, and online payments), alongside Wiki and strategy content. The blog is fed live from the internal admin CMS, and the whole site is built for SEO.

Visit the live site
  • A new marketing site

    Modern, and easy for the team to keep up to date.

  • Current technology

    Next.js 16 and React 19, published on Vercel.

  • Solution hubs

    Membership plans, payment plans and online payments.

  • Wiki and strategy

    Two content sections alongside the solutions.

  • Blog from the panel

    Fed live by the internal admin panel.

  • Built for SEO

    Dynamic sitemap and SEO metadata.

Results

A modern marketing site

A fast, modern marketing site for SmilePass, easy for the team to keep updated.

Platform stabilized

Evolutionary maintenance of the existing billing platform: resolving issues and shipping improvements in a continuous backlog, without rewriting what already works.

Safe by default

An isolated staging environment, with safe test data and test payment keys, to validate every change before it touches real billing.

Payments never stop

On-demand support across the whole platform, with production always prioritized.

04 — Other cases

— What's next

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